How to Write a Standout Resume: Tips to Land the Interview
Your resume is often your first impression—make it count. Whether you’re job hunting for the first time or looking to pivot into a new career, a well-crafted resume can open doors. Here’s a step-by-step guide to writing a resume that grabs attention and gets results.
1. Start with a Strong Summary
Your resume should begin with a brief summary that highlights your key skills and what you bring to the table. This isn't a place to repeat your job titles—focus on your strengths and achievements in 2–3 concise sentences.
Example:
Results-driven marketing professional with 5+ years of experience in digital campaign strategy, brand development, and content marketing. Proven track record of increasing engagement and ROI through data-driven strategies.
2. Tailor Your Resume to the Job
One size does not fit all. Customize your resume for each application by aligning your skills and experience with the job description. Use keywords from the posting to ensure your resume passes Applicant Tracking Systems (ATS).
3. Focus on Achievements, Not Just Duties
Employers want to see results. Instead of listing tasks, highlight what you achieved in your role. Use action verbs and quantify your impact where possible.
Example:
Increased email open rates by 40% through A/B testing and segmentation strategies.
Managed a $150K marketing budget and delivered a 25% increase in ROI.
4. Keep It Clean and Easy to Read
Use a professional, easy-to-read font like Calibri or Arial, and keep formatting consistent. Use bullet points, clear headings, and white space to make the content scannable. Aim for 1–2 pages max.
5. Include Relevant Skills
Create a skills section that showcases your core competencies. Include both hard skills (e.g., Python, Excel, Salesforce) and soft skills (e.g., communication, leadership).
6. Proofread and Get Feedback
Typos or formatting errors can send your resume to the “no” pile. Double-check your work and consider asking a mentor or career coach for a second opinion.
7. Consider Adding a Link to Your Portfolio or LinkedIn
If applicable, include a link to a personal website, online portfolio, or your LinkedIn profile to give hiring managers a fuller picture of your work and professional brand.